Business Type: Food
Location: Lebanon
Business Short Description: L'histoire de yasmine is a homemade goods shop based in Lebanon. She specializes in freshly baked muffins, jams, spreads, and other homemade treats, offering traditional flavors crafted with love and high-quality ingredients. Her business caters to customers looking for delicious, homemade items that bring warmth and comfort to every bite.
BUSINEX'S IMPACT
VIEWS AND REACH ON INSTAGRAM
SALES GROWTH
Challenges
❌ High competition – The food industry is highly competitive, making it challenging to stand out.
❌ Limited brand recognition – As a small business, it was difficult to establish trust and visibility among larger competitors.
❌ Ad budget constraints – A limited budget required maximizing ROI with precise targeting and creative strategies.
❌ Economic crisis – Lebanon’s financial instability reduced consumer purchasing power, making sales more challenging.
❌ War & uncertainty – Political and security concerns affected business stability and customer confidence.
✅ How We Solved It:
✅ Emphasizing Unique Selling Points – We highlighted the homemade, high-quality nature of the products to differentiate the brand.
✅ Smart Targeting – We optimized audience selection to reach the most relevant customers, ensuring high engagement and conversions.
✅ Creative Video Ads & Testing – We developed engaging video ads and tested various product angles to determine the most effective sales approach.
✅ Adaptability in Crisis – We adjusted pricing, messaging, and promotions to align with consumer needs despite economic difficulties.
✅ Emotional Connection & Trust – We leveraged storytelling to connect with customers on a deeper level, reinforcing brand loyalty even in uncertain times.
Improvements
When remie, the founder of L'histoire de yasmine, came to us, she had steady but limited sales. Our goal was to scale her business by increasing brand awareness and driving more orders through strategic advertising and content marketing.
✅ 20,000+ in page reach, significantly boosting her brand visibility.
✅ 500-600+ orders generated in just three weeks, marking a major sales breakthrough.
✅ $500 ad campaign that delivered massive ROI, proving the power of smart targeting.
✅ Strategic content & ads that focused on storytelling and showcasing the authenticity of her homemade products.
By combining precision-targeted advertising with engaging content, we helped L'histoire de yasmine achieve record-breaking sales growth in just one month.
Results Breakdown:
Over the past month, our strategic ad campaigns for Remie’s business have generated thousands of messages, with a cost per message as low as $0.70, all while spending just $500 on ads. This resulted in an impressive 15% conversion rate, leading to over 500 orders in under a month. Our approach not only increased engagement but also drove a significant boost in sales. This demonstrates how effective ad targeting and optimized content creation can produce outstanding results, even with a modest ad spend.
