Business Type: Beauty
Location: Canada
Business Short Description: Dentelle Beauty is a permanent makeup service based in Canada, specializing in brows and lip blush. She is a certified laser technician, offering expert services to enhance natural beauty with precision and care.
BUSINEX'S IMPACT
VIEWS AND REACH ON INSTAGRAM
SALES GROWTH
Challenges
❌ Local Service & Extreme Competition – The permanent makeup industry in the area is highly competitive, with many businesses offering similar services, making it hard to stand out.
❌ Low Ad Budgets – With a limited budget of $200 to $300, it was challenging to reach and engage potential clients effectively.
✅ How We Solved It:
✅ Smart Targeting & Retargeting – We used advanced targeting strategies to reach the right local audience and implemented retargeting campaigns to re-engage interested potential clients.
✅ Creative Ad Campaigns – We designed unique and engaging ads that emphasized Dentelle Beauty’s unique skills and services, helping her stand out from the competition.
✅ Budget-Efficient Strategy – With strategic ad placements and efficient spend management, we maximized results with a modest ad budget, leading to consistent bookings and engagement.
Improvements
When Dentelle Beauty, a permanent makeup artist based in Canada, came to us, she was struggling with getting enough appointments, having only a few bookings per month and very low reach on Instagram. Our goal was to increase her visibility on Instagram and more importantly, to help her get booked appointments consistently each month using a small ad budget of just $300 to $400.
✅ Increased Instagram reach, expanding her audience and making her services more visible.
✅ More appointments booked, with consistent monthly bookings after our campaigns.
✅ Optimized ad campaigns that targeted potential clients effectively, generating leads at a very low cost per acquisition.
✅ Creative content strategies focused on showcasing her expertise and the value of her permanent makeup services to engage potential customers.
By combining strategic ad targeting with engaging, high-quality content, we were able to turn her Instagram visibility into regular client appointments, significantly growing her business.
Results Breakdown:
Over the past few months, our strategic ad campaigns for Dentelle Beauty have resulted in at least 8-9 booked appointments per month, with each appointment averaging $300 in services. With an ad spend of just $200 to $300, we achieved an impressive conversion rate of 4% and a cost per result (CPR) as low as $2. This demonstrates how effective ad targeting and creative content strategies can generate consistent, high-value appointments even with a modest budget, driving significant business growth.
