Business Type: Baby coach
Location: United Arab Emirates
Sally is a baby care specialist in the UAE, offering expert consultations and workshops for new and expecting mothers. Through strategic content and targeted marketing, we helped her grow her audience, increase engagement, and attract more participants to her workshops, all with a minimal ad budget.
BUSINEX'S IMPACT
VIEWS AND REACH ON SOCIALS
Consultations and registrations Growth
Challenges
Challenges We Faced:
❌ Limited audience. Sally’s services targeted only pregnant women and mothers with newborns, narrowing the potential reach.
❌ Market diversity. In the UAE, most residents are non-Arab, but Sally initially focused only on Arabic-speaking audiences.
How We Solved It:
✅ Smart Content Funneling: We created engaging, problem-solving content that naturally attracted the right audience and positioned Sally as the go-to expert.
✅ Strategic Content Targeting: We adjusted the content strategy to resonate with a wider audience while still prioritizing her core customers, increasing both engagement and conversions.
Improvements
When Sally, the founder of BabyCare by Sally, approached us, her focus was on scaling her business, especially her workshops, and reaching a larger audience. Our mission was to expand her reach, gain more followers, and generate consistent engagement using a combination of creative content and strategic ads.
✅ 20M+ views and reach across social platforms, significantly boosting brand visibility.
✅ 30K+ new followers on Instagram, expanding her online presence in just a few months.
✅ Minimal ad spend while achieving high results, using highly targeted and efficient ad strategies.
✅ Engaging content strategies tailored to target the unique needs of mothers and pregnant women, driving meaningful connections.
By blending organic content with strategic ads, we helped BabyCare by Sally scale and reach new heights without overspending on ads, turning engagement into lasting results.
Results Breakdown
In just a few months, our strategy helped Sally achieve 15-20 million views and gain over 30,000 followers. With a small ad budget, we significantly increased enrollment for her workshops and generated thousands of messages. The cost per message remained very low, and we saw a high engagement rate, driving real results and growth for her business.
