Business Type: Ecommerce
Location: Lebanon
Business Short Description: Nour's business, Assiettes et Tasses, is a tableware and kitchenware brand based in Lebanon. She specializes in plates, cups, and dining accessories & others, blending creativity and quality with elegance to offer unique pieces. Her brand caters to customers looking for everything related to kitchen and home
BUSINEX'S IMPACT
VIEWS AND REACH ON SOCIALS
SALES GROWTH
Challenges
❌ High competition – Many businesses offer similar products, making it hard to differentiate.
❌ Economic instability – Lebanon’s financial situation impacted consumer purchasing power.
❌ Location & war impact – Operating in a high-risk area added stress and uncertainty.
✅ How We Solved It:
✅ Creative Marketing – We implemented unique, engaging campaigns that showcased the brand's distinct appeal, standing out from the competition.
✅ Tailored Pricing & Offers – We adjusted offers and pricing strategies to maintain sales despite the economic challenges.
✅ Adaptable Campaigns – We continuously adapted our strategies to ensure steady sales and engagement, overcoming external challenges.
Improvements
When Nour, the founder of Assiettes et Tasses, came to us, she already had an established brand and steady sales. Our goal was to accelerate her growth by implementing smart marketing strategies, out-of-the-box content creation, and highly effective ad campaigns.
✅ 30,000 – 40,000 new Instagram followers, expanding her audience and brand reach.
✅ 5M+ views across TikTok & Instagram, driving massive engagement.
✅ 4,000+ sales generated, significantly increasing her revenue.
✅ Creative content strategies that went beyond just showcasing products—focusing on storytelling, lifestyle integration, and emotional appeal.
By combining strategic advertising with engaging content, we helped Assiettes et Tasses scale faster and turn visibility into sales
Results Breakdown:
Over the past months, our strategic ad campaigns have generated thousands of messages for Nour’s business, with a cost per message as low as $0.08, all while spending under $300 on ads. This resulted in an impressive 8-9% conversion rate, significantly higher than industry standards. Our approach not only boosted engagement but also led to consistent orders, as seen in the attached order screenshot. This demonstrates how effective ad targeting and smart content creation can drive significant growth, even with a small budget.
